About
What is re-alu?
re-alu is the Recycling Alliance for small aluminium packaging in Europe. It brings together companies across the value chain to improve the collection, sorting, and recycling of small aluminium packaging.
The alliance was created to address a structural gap in current recycling systems in Europe: while aluminium is highly recyclable, small aluminium packaging in many cases is still lost, despite its material value and recyclability.
re-alu acts as a stakeholder platform for coordination, data assessment and development of best practices, supporting stakeholders and public authorities to improve recycling of small aluminium packaging towards the upcoming regulatory requirements, including the EU Packaging and Packaging Waste Regulation (PPWR).
Objectives and roadmap
Primary objective
Increase the recycling rate of small aluminium packaging in Europe to at least 55% by 2035.
Secondary objectives
- Recyclability by design: Ensure that all small aluminium packaging placed on the European market is recyclable.
- Fair EPR treatment: Achieve proportionate and evidence-based EPR fees and eco-modulation for small aluminium packaging.
Roadmap to scale
re-alu has defined a Roadmap to 55% recycling aligned with the PPWR “recycled at scale” targets. While the recycling rate may appear modest, achieving it requires strong performance across the entire value chain — from collection to sorting and recycling.
As a simplified illustration, reaching an overall recycling rate of 55% would require each step of the chain to operate at roughly 82% efficiency.
Strategies
The five strategies outlined below will guide re-alu’s activities.
Scope
Geographical:
EU Member States plus Norway, Switzerland and the UK
Products:
Small packaging predominantly made of aluminium, < 5 cm before sorting, including:
- Coffee capsules
- Confectionery foils
- Wraps and cheese foils
- Dairy and other lids
- Small aluminium foil containers (e.g. pâté)
Estimated retail market volume: 100,000–140,000 tonnes of aluminium per year (in the geographical scope).
Members and supporters
re-alu brings together stakeholders from across the value chain, including:
- Foil suppliers (EAFA Roller Group)
- Flexible packaging manufacturers (FPE)
- Container and capsule manufacturers (EAFA Container Group)
- Coating and ink suppliers
- Brand owners and fillers
Staff
re-alu brings together a multidisciplinary team of experts aligned around shared objectives, with expertise spanning recycling, public affairs, market intelligence, communications, and events.
You can find more details about the team in the EAFA website.
Founding members (starting 1 January 2026)
Who is involved?
National Associations and local initiatives
To build knowledge, identify best practices from existing initiatives, and implement local projects, re-alu works through national partnerships ranging from aluminium recycling associations to dedicated initiatives established to improve the collection and recycling of small aluminium packaging at local level.
Italy
- CIAL (Italian Aluminium Recycling Association)
Germany
- DAVR (Deutsche Aluminium Verpackung Recycling)
Belgium
- AREME (Association pour le recyclage des emballages légers et objets assimilés en metal)
Poland
- RECAL (Polish Aluminium Recycling Association)
Netherlands
- RAVN (Dutch Aluminium Recycling Association)
Denmark
- Aluminium Danmark (Danish Aluminium Association)
Switzerland
- IGORA (Interessengemeinschaft für die Optimierung des Recyclings von Aluminium-Verpackungen)
Contact
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